AEO for B2B companies
Show up when buyers research categories, vendors, and you, across long and considered purchases.
B2B purchases involve a lot of research, and much of it now starts with an AI engine. Buyers ask what a category is, who the serious vendors are, and whether you are credible, long before they fill out a form.
Because the cycle is long and the deals are large, a single AI answer that omits or misframes you carries outsized cost. The fix is durable authority: clear content, trusted mentions, and accurate descriptions across the engines your buyers use.
Prompts that matter here
- what is [category] software
- top [category] vendors for enterprise
- is [your brand] enterprise-ready
What to do
- 1
Track category, competitor, and branded prompts
Cover the full research journey, from what a category is to whether you specifically are credible.
- 2
Build authority content
Thorough, well-structured content on your topic gives engines a confident source to cite for considered purchases.
- 3
Earn analyst and press mentions
Corroboration on respected sources weighs heavily in how engines describe enterprise vendors.
- 4
Correct inaccuracies quickly
An out-of-date claim about your product can sit in answers for months. Monitor and fix the sources behind it.
Where AEOTrace fits
AEOTrace measures your presence across category, competitor, and branded prompts, so you can see where you enter the buyer's research and where you are absent.
FAQ
Common questions
Ready to track your AI visibility?
Start with AEOTrace in minutes and monitor how ChatGPT, Claude, and Google AI Overviews talk about your brand. Transparent, auditable, free to start.